Friday, January 22, 2010

Why are you Hiding?

Your relationship with your current and potential virtual tour client is somewhat of a personal one. Most of your business comes from real estate agents. Agents have personal relationships with their clients and vendors. I say this because I look on many virtual tour provider sites and on their about us or contact pages do not display the virtual tour providers name or their photo.

I think some providers are missing out by not displaying this very important information. What are you hiding from?? Real estate agents put their photos on just about every piece of marketing material they utilize from their websites, flyers, business cards, and their virtual tours. This is to develop a face/name recognition and just to show a potential client who they may be meeting or corresponding with.

A virtual tour provider should be no different. I am not saying put your photo on everything, but you should on your site and maybe your flyers and newsletters. Your potential clients want to know who they are dealing with.

At 360 Visions, provider of Delaware Virtual Tours, I am a two man business. I have a part time employee. Both mine and my employee’s name and photo are on the company website. I have a business name, but I am the business, and my clients deal with me personally. They aren’t dealing with a national company, and have to call a toll free number to talk to someone. They call me when they have a question, problem, or need a virtual tour. It’s personal relationship, and photos give clients somewhat a comfort level. When I pass out flyers, I have my photo on it. Agents recognize me after they have seen a flyer or two.

All I am saying is don’t be afraid to put your photo and name on your site and some marketing materials. It is not arrogant or cocky, it’s just a part of effective marketing. You may find people around town, or agents will recognize you and the business you are in. Give it a try. You may be surprised of the results.

Graves Carey
Delaware Virtual Tours

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