Thursday, January 28, 2010

Social Network Your Virtual Tours

Many of you who are real estate agents are on Facebook and Twitter. A lot of your clients and colleagues are your friends. 360 Visions with the power of RTV have made it easy to post your tours to numerous sites right from the tour. Those little button at the bottom of the Full Tour, which displays your information, and the MLS version make it easy to do.

When you bring up your tour, look at the bottom. Simply click on the button of the website that your are a member to. For example, lets use facebook. When you click on the button it will ask for your username and password, the log you in. You can type in your description and select the thumbnail you want displayed. The click post. It's that easy. You know have your tour on your wall. Most of you will be impressed at the number of hits you get which will be displayed on your weekly stats report.

Once a tour gets posted, you never know where it will end up because of the sharing buttons. Your tours could get emailed or posted by others to social networks or bookmarks. The good thing is that your contact information is displayed, so the view knows who to call for more information about the property. Give it try, and if you have any questions let me know.

Graves Carey
Delaware Virtual Tours

Monday, January 25, 2010

Quality Still Shots for Your Listings

Agents need to maximize their marketing of their listings with virtual tours and still shots. Buyers want to see both. Some real estate buyers qualify a property with the still photos, then look at the virtual tour. Some just look a the tours. Whichever method a buyer uses, the still shots are important, so make them look nice.

The quality of the photo as well as the composition are the most important. I see a lot of property photos on listings that are too dark, or overexposed. Neither look good or help the marketing of the property. Make sure the exposure is correct. A photo editing program can help lighten or darken photos slightly. I have also seen photos of unappealing scenes. Clutter is one of the biggest. Countertops or tables with a lot of stuff on them. This is distracting the the viewer. There are some pictures of half baths with the toilet as the focal point. Believe it not sometimes the seat is up. That just kills me.

360 Visions can help agents with still shots. For a small fee we can take still shots of the property while we take the tour. We can do this for around $30 depending on the size of the home. All the rooms and the exterior of the property will be shot. We touch up the photos to ensure they look great and email them to you with your tours links. If you need high resolution photos, we will put them on a CD and get them to you. This makes it easy for an agent to add all of their visual marketing at one time. The best time to order this package is just before you put in on the market. That way you have everything you need when it gets on the Multiple Listing Service.

If you have any questions about still shots and virtual tours for your listings give us a call or send and email. We will be happy to help.

Graves Carey
Delaware Virtual Tours

Friday, January 22, 2010

Why are you Hiding?

Your relationship with your current and potential virtual tour client is somewhat of a personal one. Most of your business comes from real estate agents. Agents have personal relationships with their clients and vendors. I say this because I look on many virtual tour provider sites and on their about us or contact pages do not display the virtual tour providers name or their photo.

I think some providers are missing out by not displaying this very important information. What are you hiding from?? Real estate agents put their photos on just about every piece of marketing material they utilize from their websites, flyers, business cards, and their virtual tours. This is to develop a face/name recognition and just to show a potential client who they may be meeting or corresponding with.

A virtual tour provider should be no different. I am not saying put your photo on everything, but you should on your site and maybe your flyers and newsletters. Your potential clients want to know who they are dealing with.

At 360 Visions, provider of Delaware Virtual Tours, I am a two man business. I have a part time employee. Both mine and my employee’s name and photo are on the company website. I have a business name, but I am the business, and my clients deal with me personally. They aren’t dealing with a national company, and have to call a toll free number to talk to someone. They call me when they have a question, problem, or need a virtual tour. It’s personal relationship, and photos give clients somewhat a comfort level. When I pass out flyers, I have my photo on it. Agents recognize me after they have seen a flyer or two.

All I am saying is don’t be afraid to put your photo and name on your site and some marketing materials. It is not arrogant or cocky, it’s just a part of effective marketing. You may find people around town, or agents will recognize you and the business you are in. Give it a try. You may be surprised of the results.

Graves Carey
Delaware Virtual Tours