Just the other day I was in the virtual tour TMS and looking at my virtual tour numbers for the year. I like to look at my current year and compare to previous years. As of right now, I am about 38% above last year’s on total number of virtual tours shot from 2009. I thought wow!! How can that be? I thought for awhile trying to figure out why this year is going so much better than last, and came up with a few thoughts.
This year, RTV virtual tour software company launched the new High Definition virtual tours. I tried them out and after a little time of getting them mastered, I started marketing them to my customers. The HD virtual tours were a big hit right away. My customers were very impressed. When the tours look good, the agents look good to their sellers. None of my competition can compare to the quality, and the crystal clear full screen feature.
A few months ago, RTV rolled out their new HD V-Slide. I thought it looked really nice, but after being a tour provider for 8 years, I was a little apprehensive. I am used to doing 360 panoramic tours, not still image photography. RTV promised me that it would attract a crowd of people that I have not yet been able to reach before so I purchased the unlimited HD Slideshow package and put my trust in them.
I had to figure out how I could make money off of this product. I watched a few episodes of The FORMULA that talked about marketing the V-Slides. I watched an episode of The IMAGE which talked about getting creative with the still image photography. And finally like the HD tours, I played with the new technology for awhile to make sure I had the process down before I launched the product in my market.
What happened was truly amazing. This new system and product had a zing for impressing people. In fact, over the last month I've easily recovered my tiny investment and had the pleasure of knocking the socks off of many new prospects. I am promoting my V-Slides at a slightly lower price than my Rehoboth Beach Virtual Tours.
Many agents have started placing orders for V-Slides on properties that they wouldn’t have ordered virtual tours on. Maybe the homes were low priced or not furnished. So my new V-Slides are nicely filling a void for my business and attracting agents that in the past did not want to use 360 tours. Here's a couple recent V-Slides:
Now is the time to take a look at your business for the current year. Compare to previous years. How does it compare? Please comment on this blog and let us know. RTV tells me that most dealers are up over last year. That's fantastic! Are you using the new products to their full advantage of them? If not, start making a marketing plan to implement them in 2011. Between all the new developments that RTV has planned for next year and the improving economy, I can guarantee that you'll be up next year.
Good luck everyone and have a GREAT HOLIDAY SEASON!!
Thursday, November 25, 2010
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